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Welcome to the beginning of rethinking your commercialization strategy for your biology-based product. This document will help define your launch geography. At Wildflower Ventures, we believe that launching small is the way to build big. Win in small, targeted regions and then use that momentum (and revenue) to expand. Remember, US Ag is not one giant industry, it’s many, small niches that focus on very different priorities; a one-size-fits-all product is a one-size-fits-none.
Welcome to the beginning of rethinking your commercialization strategy for your biology-based product. This document will help define your launch geography. At Wildflower Ventures, we believe that launching small is the way to build big. Win in small, targeted regions and then use that momentum (and revenue) to expand. Remember, US Ag is not one giant industry, it’s many, small niches that focus on very different priorities; a one-size-fits-all product is a one-size-fits-none.