Most biological launches fail not because the products don’t work, but because they try to do everything, everywhere, at once. Wildflower Ventures’ Product Development Framework helps ag-bio companies focus on one clear segment, one geography, and one minimum viable product (MVP) that proves value before scaling. In biologicals, focus isn’t limiting, it’s the fastest path to proof, traction, and sustainable growth. Niches make Riches.

Promising ag-biological products often stall because commercialization is an afterthought. Companies invest in trials and data, then expect sales teams to translate complex microbial science using outdated chemistry-based tactics.

Learn how Wildflower Ventures’ Three-Pillar Framework aligns product strategy, claims, and sales execution so biological products launch with credible positioning and stronger adoption in the field.

Ag biological sales training, biological commercialization strategy, microbial go-to-market support, sales enablement for biological products.

Product development in Agriculture is about being able to talk both commercial and science languages. But that is often difficult for the leaders in an organization. This blog dives into how to build the bridge between commercial and science.

Horticulture, livestock, feed additives, supplements, corn, wheat, soybean, soil.

Data is not just something you collect. It is an asset that will define your company’s future.

A well-executed data management strategy is a competitive advantage and a future revenue stream. The companies that get this right will lead. The ones that do not will be left behind.

Whitney Rottman is a product development specialist supporting small to medium-sized biologicals companies selling microbial-based products to farmers, ranchers, and producers.

When key players step away, I step in. My job is to keep progress moving without overloading your team.

• Short-term product development and/or commercialization leadership

• Clear continuity plans and structured onboarding/offboarding

• I support parental leave, short-term disability, sabbaticals, and more

Confidentiality and Security is topmost priority for Wildflower Ventures and founder Whitney Rottman. She adopted a secure-by-design framework to make sure her client’s privacy remains private. She believes this is paramount to her success as a fractional product development specialist.

Wildflower Ventures is a biological-based consultancy aimed to help small to medium-sized startups realize their full potential in the marketplace. I specialize in microbial-based products for row/specialty crops and livestock feed additives.

Ruminants, like cattle, can take low quality forage and convert it to a usable substrate for growth, milk production, and maintenance processes. This is especially important for humans because there are places in the world that are not suitable for growing crops for human consumption.  Methane is but one byproduct of this beautiful, natural and complex process.

This blog will discuss the digestion processes of ruminants, the role of methane in that process, why cattle are getting unduly targeted for their role in global warming, and some current technologies in the market that are reducing methane emissions from cattle.

A minimum viable product is the bare minimum in functionality that enables a product to be market ready. By launching an MVP, you’ll get a sense of market readiness.

Differentiation NOT economies of scale is the key to success in Ag.

5 key insights into the biological market for agronomic crops.

Go-to-market strategy for greenhouse gas emission reduction technologies.

Parents know how to simultaneously build a strategy and just get shit done.

Facilitating a meeting with intention. How to avoid a shitty meeting.