WVF Ag Consulting

Bridging Science and Sales in Agricultural Biologicals

Selling biologicals requires a different playbook.

If you’re here, something feels off.

Your biological product isn’t scaling.
Sales is frustrated.
R&D feels misunderstood.
Regulatory keeps introducing surprises.
You have yield data but no clear story.
Leadership thinks the solution is ‘hire better salespeople.’

This is a systems problem.

Most biological companies are using a chemistry playbook to sell biology. And it doesn’t work.

Ag-biological products do not behave like traditional chemistry. Their performance varies across crops, soils, and geographies, yet many companies try to launch them everywhere at once.

Without focus and alignment between product, claims, and sales strategy, even promising technologies struggle to gain real traction.

Work with me

What This Looks Like in Practice.

Here’s what happens today:

a product shows promising yield in a few locations
the field trial program is expanded the next year
Regulatory comes in and puts constraints on product registration and messaging.
R&D passes the finished product to commercial and tells them to go sell
No time for a launch plan
sales struggle to sell and defaults to yield and ROI conversations
revenue either never takes off or stagnates by year 3

Instead WFV does this:

Define the grower pain point that the product tackles
Narrow to one crop, one region, one management system
Align regulatory as early as possible and design the science around constraints
build the science story while the product is being researched and developed
train sales to answer hard questions confidently
develop a launch strategy that grows through time and not all at once

White 'TRANSLATION' letter tiles, and white wireless earbuds. Whitney Rottman is the translator between agriculture sciences and sales.

I am a scientific-commercial translator.

With 15 years in microbial product development in multinational corporations to startups, I’ve launched biological products across crop and livestock systems.

I help companies:

Align R&D, regulatory, and commercial teams
Translate complex science into sales-ready language
Design product development with commercialization in mind
Train sales teams to confidently sell differentiated products
Identify and fix the “short leg” in your product strategy
Narrow go-to-market strategy for real traction

My work sits at the intersection of science and sales.

Because that’s where biological products either succeed or stall.

The Three Pillars Framework

Mode of action, regulatory, and sales and marketing make up Wildflower Ventures' Three Pillars of Product Development for Agriculture Biological Companies.

Most companies overinvest in one pillar and neglect the others.

I use a structured framework called the Three Pillars of Product Development to uncover which pillar is shorter than the others, because if any one pillar is weak, the product wobbles.

This framework was born from 15 years of industry experience where I implemented this framework myself. It’s how I designed my product development projects. By making sure that every task, experiment, or demo checks at least 2 of three pillars (ideally 3 of 3), you ensure that every dollar you spend bringing a product to market is working for you 3-fold.

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