Wildflower Ventures
Whitney Rottman
Bridging Science and Sales in Agricultural Biologicals
Built to Launch. Launched to Last.
Built to Launch. Launched to Last.
Selling biologicals requires a different playbook.
If you’re here, something feels off.
Your biological product isn’t scaling.
Sales is frustrated.
R&D feels misunderstood.
Regulatory keeps introducing surprises.
You have yield data but no clear story.
Leadership thinks the solution is ‘hire better salespeople.’
Let me be clear. This is a systems problem.
Most biological companies are using a chemistry playbook to sell biology.
And it doesn’t work.
Hi, I’m Whitney.
I’ve spent 15 years developing microbial and bio-based products for agriculture from greenhouse to field to commercialization.
I founded Wildflower Ventures to help ag biological companies bring products to life and make sure they grow.
My background spans:
Soil microbiome systems
Rumen microbiome systems
Multinational corporations
Startup environments
Product development and applied research
Commercial bridge-building
I’ve seen products succeed, and I’ve seen them stall. The difference is rarely the microbe; it’s the structure behind it.
Built to Launch. Launched to Last.
Launching isn’t the end of the journey. It’s just the beginning.
You deserve systems, strategies, and structures that survive year after year, shifting markets, and personnel turnover.
If you’re building something that challenges the status quo, you need a partner who can keep pace with your ambition, your timelines, and your standards.
When we work together, we build for today and tomorrow.
Ready to Fill the Gaps?
Let’s build something bold, wild, and relentless.