Services
Fractional commercial leadership, structured diagnostics, and field-ready sales enablement for ag-biological companies who are done forcing chemistry-era tactics onto biology-era products.
Fractional Sales Enablement
Three Pillar Audit
The science looks solid. The product works. But somewhere between the lab and the launch, something breaks down. It could be a registration assumption that limits where you can sell, a trial program that generated data nobody can use, a mode of action story that exists in a PowerPoint but nowhere a grower would ever see it. Let's peak under the hood to reveal what's going on by:
- Performing an assessment on a single product using my Three Pillars of Product Development framework.
- Delivering a ground-level assessment within 2–4 weeks after initial call.
- By providing recommendations for focused efforts in certain geographic regions and niche cropping systems.
- By focusing on the next 6–9 months and not 2 years from now.
Single Product Commercial Reset
For companies with a specific biological product that should be selling better but isn't. Whitney conducts a structured diagnostic using the Three-Pillar Framework to identify where the breakdown is occurring.
- Commercial diagnostic interviews
- Written strategy recommendations
- Implementation support and sales training
- Ongoing monthly advisory until performance improves
Fractional Commercial Leadership
For growing ag-biological companies that need senior-level commercial guidance but are not ready for a full-time hire. This work ensures product decisions and sales execution move in the same direction.
- Align product development with commercialization
- Strengthen distributor strategy
- Redesign sales playbooks
- Improve cross-functional accountability
Custom engagement options available because wildflowers don't fit in one box.
Book a call with meWorkshops
Commercial Alignment for Ag-Biologicals
This session diagnoses where commercialization friction is coming from and why sales is struggling. Using tailored pre-work, Whitney evaluates your specific products, claims, and market positioning before the session.
Leaders walk away with:
- Clear visibility into misalignment across product, marketing, and sales
- Identification of chemistry-era thinking still embedded in strategy
- Defined actions to strengthen commercialization before credibility erodes
Best for companies preparing to scale, relaunch, or course-correct.
Biology-Based Sales Playbook Training
Through customized pre-work and a structured workbook, teams learn how to:
- Sell biological products without relying on chemical analogies
- Set realistic expectations around variability
- Translate mode of action into defensible field conversations
- Protect credibility while driving adoption
This is not generic sales training. It is biological sales enablement.
Custom engagement options available because wildflowers don't fit in one box.
Book a call with meParental Leave Support
Structured Commercial Stewardship
A time-bound engagement providing commercial continuity when a key leader takes parental leave.
Includes:
- Pre-leave knowledge capture and risk mapping
- Clear decision boundaries
- Ongoing oversight during leave
- Structured reintegration upon return
This offering reinforces Whitney's belief that companies should not rely on heroics to maintain momentum.
Wildflower Ventures exists because ag-biological products are expensive to get wrong.
- Sales compensates for weak positioning
- Credibility erodes in the field
- Adoption stalls
- Trust is difficult to rebuild
Whitney helps companies replace outdated sales thinking with biology-based strategies that protect credibility and drive real adoption.
Book a call with me