Three Pillar Audit
Most companies entering the ag market don't know what they don't know.
The Three Pillar Audit is a ground-level assessment of one product across the three areas that determine whether a biological actually scales: regulatory strategy, science and efficacy, and sales-ready storytelling.
You'll walk away knowing exactly where your foundation is strong, where it's thin, and what to prioritize in the next six to nine months before those gaps become expensive problems.
What gets assessed:
Regulatory Strategy: not whether you're compliant, but whether your registration path supports where you actually want to go. Who are you selling to? Are you a standalone product or an ingredient? Is your science supporting that strategy or quietly working against it?
Mode of Action and Efficacy: what trial work exists, where it was done, what it measured, and whether it adds up to a credible, defensible story. Do you have a stated mode of action? Can you support it?
Science-to-Sales Translation: across all of your lab work, field trials, and farmer demos, what have you generated that can actually tell your story commercially? Biologicals are hard to see working. How are you making the invisible visible?
Three Pillar Audit Details
The Three Pillar Audit gives founders, CEOs, and leaders a quick, objective read on the foundation of a single product and how it will actually perform in the marketplace.
What you get:
A pre-audit questionnaire you complete on your own time
A request for any relevant materials (excluding confidential information)
A one-hour call to go deeper on what came up in the questionnaire
A final report laying out where you stand on each pillar, with three to five recommendations to prioritize over the next six to nine months
Timeline: 2-4 weeks
Cost: $2,500
The audit dives into the scientific support for all three pillars which makes up the foundation of your product on the market.
1. Mode of Action & Efficacy. What your product does, and what you can prove it does.
2. Regulatory Strategy & Label Claims. What you're allowed to say, viewed from the science side, not just the legal side.
3. Sales & Marketing Translation. How your science gets turned into something your sales team can actually use to convince a grower your product works, consistently.
These three pillars are connected. Your regulatory strategy sets the boundaries of what you're allowed to say. Your science fills in exactly what you'll say inside those boundaries. And that's what equips your sales team to sell it.
If one pillar is weak, the other two can't make up for it. A frail foundation limits how well you can perform in the marketplace, no matter how good your team is at selling.
The audit identifies which of your three pillars is weakest right now and gives you a concrete focus for the next six to nine months. That timeline matters because your next sales cycle starts within that window. Whatever you don't address now, you'll be dealing with then.
Interested?
