Services
Fractional Sales Enablement
Three Pillar Audit
Pricing: $2,500
Duration: 2-4 weeks
The science looks solid. The product works. But somewhere between the lab and the launch, something breaks down. It could be a registration assumption that limits where you can sell, a trial program that generated data nobody can use, a mode of action story that exists in a PowerPoint but nowhere a grower would ever see it. Let’s peak under the hood to reveal what’s going on by:
Performing an assessment on a single product using my Three Pillars of Product Development framework.
Delivering a ground-level assessment within 2-4 weeks after initial call.
By providing recommendations for focused efforts in certain geographic regions and niche cropping systems.
By focusing on the next 6-9 months and not 2 years from now.
Single Product Commercial Reset
Pricing based on scope (monthly retainer)
Duration: 6months to 2 years
For companies with a specific biological product that should be selling better but isn’t.
Whitney conducts a structured diagnostic using the Three-Pillar Framework to identify where the breakdown is occurring.
Commercial diagnostic interviews
Written strategy recommendations
Implementation support and sales training
Ongoing monthly advisory until performance improves
Fractional Commercial Leadership
Pricing based on scope (monthly retainer or hourly)
Duration: 6months to 2 years
For growing ag-biological companies that need senior-level commercial guidance but are not ready for a full-time hire. This work ensures product decisions and sales execution move in the same direction.
Whitney partners with leadership teams to:
Align product development with commercialization
Strengthen distributor strategy
Redesign sales playbooks
Improve cross-functional accountability
Custom engagement options available because wildflowers don’t fit in one box.
Workshops
Commercial Alignment for Ag-Biologicals
Audience: A strategic workshop for CEOs, CSOs, COOs, and commercial leaders.
This session diagnoses where commercialization friction is coming from and why sales is struggling. Using tailored pre-work, Whitney evaluates your specific products, claims, and market positioning before the session.
Leaders walk away with:
Clear visibility into misalignment across product, marketing, and sales
Identification of chemistry-era thinking still embedded in strategy
Defined actions to strengthen commercialization before credibility erodes
Best for companies preparing to scale, relaunch, or course-correct.
Biology-Based Sales Playbook Training
Audience: A practical workshop for sales teams and sales leaders selling microbial and biological products.
Through customized pre-work and a structured workbook, teams learn how to:
Sell biological products without relying on chemical analogies
Set realistic expectations around variability
Translate mode of action into defensible field conversations
Protect credibility while driving adoption
This is not generic sales training. It is biological sales enablement.
Custom engagement options available because wildflowers don’t fit in one box.
Parental Leave Support
Structured Commercial Stewardship
A time-bound engagement providing commercial continuity when a key leader takes parental leave.
Includes:
Pre-leave knowledge capture and risk mapping
Clear decision boundaries
Ongoing oversight during leave
Structured reintegration upon return
This offering reinforces Whitney’s belief that companies should not rely on heroics to maintain momentum.
Wildflower Ventures exists because ag-biological products are expensive to get wrong.
When commercialization is misaligned:
Sales compensates for weak positioning
Credibility erodes in the field
Adoption stalls
Trust is difficult to rebuild
Whitney helps companies replace outdated sales thinking with biology-based strategies that protect credibility and drive real adoption.
Contact us.
whitneyrottman@wildflower-ventures.com