Download The Biology Playbook Framework

A practical framework for aligning product development, regulatory strategy, and commercialization around how biological products actually work in the field.

Ag Biologicals cannot be developed, positioned, or sold using the same assumptions built for chemistry-based products.

Biology behaves differently.

It is system-dependent.
It is context-driven.
It requires clear science translation.

That means companies need a different playbook.

What’s inside

The Biology Playbook Framework breaks down the three areas Ag Biological companies need to align before products can be clearly explained, confidently sold, and consistently adopted:

Product Registration Requirements

Identify regulatory pathways, data gaps, and documentation needs early so claims and timelines hold up.

Efficacy and Mode of Action

Build credible data packages that clarify how the product works and support defensible commercial claims.

Sales and Marketing Alignment

Translate science into simple, grower-relevant value stories your sales team can stand behind.

This framework is for:

  • Ag Biological founders

  • Sales and marketing leaders

  • R&D and technical leaders

  • Investors evaluating biological product readiness

  • Teams trying to move from strong science to stronger adoption

Download the framework

Use this resource to start evaluating whether your team is building, positioning, and selling biological products with a biology-first playbook.

Download The Biology Playbook Framework

Selling biologicals requires a different playbook.

If your team is ready to turn complex biology into a clear, defensible sales story, Wildflower Ventures can help.