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  <url>
    <loc>https://wildflower-ventures.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
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  <url>
    <loc>https://wildflower-ventures.com/blog/why-biological-products-struggle-to-scale-the-science-to-sales-translation-problem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
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      <image:title>Blog - Why Biological Products Struggle to Scale: The Science-to-Sales Translation Problem - The Sales Frustration</image:title>
      <image:caption>I once walked the floor of a trade show seeking out companies that sold microbial products or at the very least included microbes into some of their products. I would ask the sales folks firstly, do you have any products that contain microbes, and then secondly, I asked them to tell me more about the importance of having microbes in their products. I received answers anywhere from they help the plants access more nutrients to I’m not sure what they do and honestly, I don’t sell much of them.</image:caption>
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      <image:title>Blog - Why Biological Products Struggle to Scale: The Science-to-Sales Translation Problem</image:title>
      <image:caption>Yield is the outcome. Growers aren’t solving for yield.  Growers are solving for something else that RESULTS in a yield increase.  It’s about tackling something along the path to yield that results in an increase in yield.  So, when you are leading with yield-only messaging, growers don’t know where and how to place your product in their operation and decisions they still need to make.  If you are not talking about a pain point, buyers lose their anchor and end up passing on the purchase. Yes, yield and ROI are important pieces of information that help growers place your product among the other products they are considering.  They are the common thread that is used for comparing products that are different, but it cannot be the entirety of your message.</image:caption>
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      <image:title>Blog - Why Biological Products Struggle to Scale: The Science-to-Sales Translation Problem</image:title>
      <image:caption>If you’re still reading this blog, then my guess is that you are already feeling the cost.  Missed revenue, sales member turnover, almost closing partnership discussions that fizzle out, loss of customer and dealers that buy less and less from you each year. If your biological portfolio isn’t growing, start by listening to your sales team. When they say: “We don’t have what we need.” “I don’t know how to explain this.” “Growers aren’t getting it.”</image:caption>
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  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/biologicals-are-not-chemistry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/a1a21974-69a0-4284-b975-92ce8a3ef24d/20190227_174551615_iOS.jpg</image:loc>
      <image:title>Blog - Biologicals Are Not Chemistry - Why the Agricultural Industry Is Still Using the Wrong Playbook for Biological Products</image:title>
      <image:caption>Ag biologicals will grow from 18.4 billion USD to almost 35 billion USD by 2030.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/c01564b1-931e-49aa-a142-1a00bbec64b5/unsplash-image-yihX4Rq-JsI.jpg</image:loc>
      <image:title>Blog - Biologicals Are Not Chemistry - For most of modern agriculture, chemistry has been the backbone of crop inputs.</image:title>
      <image:caption>Herbicides. Fungicides. Insecticides. Synthetic fertilizers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1773079900971-KI2BT7WAPFA9VQDMTBXR/unsplash-image-lZ_4nPFKcV8.jpg</image:loc>
      <image:title>Blog - Biologicals Are Not Chemistry - Stop chasing the money —&gt; Chase the pain point.</image:title>
      <image:caption>When companies start with the size of the market instead of the severity of the problem, the strategy often drifts toward broad positioning and diluted messaging. It also results in ping-ponging around for 4 years and never developing a viable product.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1773079747043-EL14UQWM19OKA5B4G423/unsplash-image-nXt5HtLmlgE.jpg</image:loc>
      <image:title>Blog - Biologicals Are Not Chemistry - Stop launching everywhere —&gt; Focus builds momentum —&gt; Momentum builds credibility.</image:title>
      <image:caption>Credibility travels faster than marketing budgets ever will. Agriculture is an incredibly small industry.  Once you fail, it’s near impossible to bounce back. So go slow, build trust.  When you mess up, own it with the few early adopters and make it right.  It’s not about perfection, it’s about trust.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1773079957811-RBDJY4LZGX20KFPOJHBS/unsplash-image-RlOAwXt2fEA.jpg</image:loc>
      <image:title>Blog - Biologicals Are Not Chemistry - Stop hiding the science.</image:title>
      <image:caption>There is a persistent belief in parts of the industry that explaining biological mechanisms will overwhelm growers. “People want simple.” In my experience, the opposite is true. Farmers are deeply curious about how things work, and come on people, they manage complex biological systems every day. They are typically highly educated and have YEARS if not DECADES of experience.  They want real answers, and science doesn’t have to be complicated. I think it’s just an excuse so that companies don’t have to put the work into creating the systems that enable their sales team to actually sell products.</image:caption>
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  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/niche-first-mvp-led-commercialization-for-biological-products</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/35e4b271-d962-46e7-a3d9-d9d4b9a90216/Random+LI+Post+Images+%289%29.png</image:loc>
      <image:title>Blog - Niche-First, MVP-Led Commercialization for Biological Products - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/2ff0f6e9-b6c1-4f2a-8cb6-498068bf8671/A+Product+Development+Workbook+for+Ag+Innovators+%28Soil+amendments%29.png</image:loc>
      <image:title>Blog - Niche-First, MVP-Led Commercialization for Biological Products - Using a Venn Diagram Helps to Locate your Geographic Region</image:title>
      <image:caption>Fill out each circle and which ever state or county is in all three that is your MVP soft launch target region.</image:caption>
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  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/the-three-pillars-every-ag-bio-product-needs-to-succeed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/f6534f4d-f698-418d-a146-e3e20e85b182/blue+equi.png</image:loc>
      <image:title>Blog - The Three Pillars Every Ag-Bio Product Needs to Succeed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/roadmaps-timelines-and-checklists-why-words-matter-more-than-you-think</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/db6fc87e-e234-4658-96f8-4e573744eaac/unsplash-image-iW9oP7Ljkbg.jpg</image:loc>
      <image:title>Blog - Roadmaps, Timelines, and Checklists: Why Words Matter More Than You Think - The key difference was the audience.</image:title>
      <image:caption>So you’re telling me the only difference between a roadmap and a checklist is the audience?</image:caption>
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  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/im-a-whiteboard-thinker-how-about-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1749473122991-LQ5M69AD8KOLV0CIFFK5/unsplash-image-MQebYgPVHEY.jpg</image:loc>
      <image:title>Blog - I’m A Whiteboard Thinker, How About You? - Now it's one of my superpowers.</image:title>
      <image:caption>I can see when the business folks and science folks are talking on different planes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/3a13f3ef-6b28-4ca9-a119-6ebacd7d98c1/iron-man-2-jarvis.jpeg</image:loc>
      <image:title>Blog - I’m A Whiteboard Thinker, How About You?</image:title>
      <image:caption>My brain functions like an infinite whiteboard where everything I encounter gets placed onto this whiteboard, and then my mind rearranges it as new pieces of information is acquired.</image:caption>
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  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/what-is-an-ag-biological</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/83218366-7e3f-4a6e-bf90-b78036dcedec/20190716_153523.jpg</image:loc>
      <image:title>Blog - What is an Ag Biological? - What I'm NOT saying is that bio-based products are inherently 'good' and chemistry products are 'bad.'</image:title>
      <image:caption>The differences in these products are just that, differences. And I think to create a resilient agricultural ecosystems, we need both. And for the past 100 years, we've heavily relied on chemistry based products.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/what-is-a-product-development-team-anyway</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/3f673f35-096a-44be-b6dd-ebe7dd18c343/unsplash-image-RxOrX1iW15A.jpg</image:loc>
      <image:title>Blog - What is a Product Development Team Anyway? - Why are we lumping everything together into a single group?</image:title>
      <image:caption>I think it lacks identity. It lacks purpose. It’s a sure fire way to get nothing done.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/eb781faf-7b69-442f-889d-222c8d3b2130/unsplash-image-C5tSgjZnU4o.jpg</image:loc>
      <image:title>Blog - What is a Product Development Team Anyway?</image:title>
      <image:caption>When you start thinking of product development within the context of the 3 pillar framework (registrations, efficacy and MOA, and sales and marketing), you can organize the work with intention and purpose.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1747164773361-LLS80LPO7JIWL8EFV7SS/unsplash-image-p33DqVXhWvs.jpg</image:loc>
      <image:title>Blog - What is a Product Development Team Anyway?</image:title>
      <image:caption>Isolating Regulatory and Quality Control is another sure fire way to create products that never reaches the market.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/c7b0050d-39cd-455b-bc2d-a3c69be0fdf5/Farmer-first+Product+Development+%283%29.png</image:loc>
      <image:title>Blog - What is a Product Development Team Anyway? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/how-data-manage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1746888435398-H9143A99YH1S2Q2UG1W8/unsplash-image-hpjSkU2UYSU.jpg</image:loc>
      <image:title>Blog - Data Management is the #1 Most Overlooked Competitive Advantage.</image:title>
      <image:caption>Your data management strategy can be one of your most lucrative assets if you plan ahead.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1746891056018-KRRG5O1WJKMHVQXKWQJQ/unsplash-image-BDIFIT1ILDs.jpg</image:loc>
      <image:title>Blog - Data Management is the #1 Most Overlooked Competitive Advantage.</image:title>
      <image:caption>Your data is only as valuable as the strategy behind it.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/b8530dd0-ca7c-41b9-87b7-ba55606654bd/unsplash-image-9fqMbeny89c.jpg</image:loc>
      <image:title>Blog - Data Management is the #1 Most Overlooked Competitive Advantage.</image:title>
      <image:caption>Companies that treat data collection as an investment will have opportunities to monetize their data in the future.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1746891552194-3PNWARUJCKSB3EMSXENH/unsplash-image-b25tsR8dBh0.jpg</image:loc>
      <image:title>Blog - Data Management is the #1 Most Overlooked Competitive Advantage.</image:title>
      <image:caption>Investing in artificial intelligence without fixing foundational data problems is a waste of time and money.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1746891798638-F00XLLJLSGP7HKH5MRGH/unsplash-image-CNpYALGZhMo.jpg</image:loc>
      <image:title>Blog - Data Management is the #1 Most Overlooked Competitive Advantage.</image:title>
      <image:caption>Without metadata, primary data loses context and becomes difficult to analyze. You won’t be able to compare apples to apples.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/f0c5f6fd-3459-4e86-8ed6-0eda42065ea5/DSC00030.jpg</image:loc>
      <image:title>Blog - Data Management is the #1 Most Overlooked Competitive Advantage.</image:title>
      <image:caption>Whitney Rottman is a product development specialist that supports biological companies selling microbial-based products to farmers, ranchers, and dairy producers. She is a physiologists by training and specializes in how to introduce biology into a microbiome to affect a physiological change in the host whether that is a cow or corn plant.</image:caption>
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  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/interim-leave-support</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1746716735864-QJ5QNBTMHYRYH5COF9Y4/unsplash-image-076XLvcgeDk.jpg</image:loc>
      <image:title>Blog - Interim Leave Support - Bringing a new baby into this world is tough enough, you shouldn’t have to worry about work while you’re away.</image:title>
      <image:caption>When key players step away, I step in. My job is to keep progress moving without overloading your team.</image:caption>
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  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/what-does-confidentiality-mean-to-wildflower-ventures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1746286683991-A4X61K434L7IZ8I4UQ57/unsplash-image-C5pXRFEjq3w.jpg</image:loc>
      <image:title>Blog - What does CONFIDENTIALITY mean to Wildflower Ventures?</image:title>
      <image:caption>What I’m proposing is a fully integrated fractional position which feels a little like asking some outsider to come in and learn all about the inner workings of a top secret mission.</image:caption>
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      <image:title>Blog - What does CONFIDENTIALITY mean to Wildflower Ventures? - A payroll employee DOES NOT equate to loyalty.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1746477905211-RN5HNEQS9Q94K14FUXH9/unsplash-image-bq31L0jQAjU.jpg</image:loc>
      <image:title>Blog - What does CONFIDENTIALITY mean to Wildflower Ventures?</image:title>
      <image:caption>I’m hired to build processes that are repeatable and scalable. So if I’m hired by a client that can’t meet any of the above guidelines, then we build a system together.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1746478423483-QD2MI2ROACTUFT3VACW1/unsplash-image-u3mdfpfnFjA.jpg</image:loc>
      <image:title>Blog - What does CONFIDENTIALITY mean to Wildflower Ventures?</image:title>
      <image:caption>It’s a huge world out there with endless biological possibilities.  The beauty of this is in the details.</image:caption>
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  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/the-meaning-behind-wildflower-ventures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/a83d187d-e013-4e6b-a271-7c94cde53bb3/unsplash-image-FIdkkBWmF7Y.jpg</image:loc>
      <image:title>Blog - The Meaning Behind                Wildflower Ventures</image:title>
      <image:caption>I decided to start my own company. I wanted my boys to see me being fulfilled instead of always drained. I wanted them to understand what mommy was trying to create and the importance in believing in yourself. I wanted to create something with them instead of always passing them off to other people. At the core of it, I wanted to integrate my life with my paying job. Selfishly, my youngest starts kindergarten in August, and I wanted him to be at home. In Roanoke before we relocated, we could afford a nanny. But when we moved to the Raleigh-Durham area, that reality became unaffordable. We got a taste of a more relaxed way of life during the pandemic (ironic, I know), and we just didn’t want to go back to it. Believe me, we tried. And all of us hated it.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1742499939857-NEJK4P87CSKQUL45042V/unsplash-image-qHxwq_E7_yY.jpg</image:loc>
      <image:title>Blog - The Meaning Behind                Wildflower Ventures</image:title>
      <image:caption>Wildflower Ventures isn’t just a name. It's a feeling. It's a rebellion. It's a call-to-action. The corporate world wasn’t built for me. It wasn’t built for flexibility, creativity, or for people who challenge the status quo. It was built for predictability like neatly curated lawns and perfectly edged flowerbeds. Wildflowers don’t ask for permission. They don’t wait to be planted.   . They grow in the cracks, in the forgotten spaces, in the places no one thought to cultivate. They fill the gaps, fixing what’s missing, and adding value to the ecosystem   .</image:caption>
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      <image:title>Blog - The Meaning Behind                Wildflower Ventures - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/what-you-need-to-know-about-cattle-and-methane</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/eaf1bf2c-1d89-4717-9e1f-83b8b6af8ae0/Cow-Digestive-System-Diagram-768x554.jpg</image:loc>
      <image:title>Blog - Cattle and Methane - The Untold Story. - Rumen Fermentation 101</image:title>
      <image:caption>The natural digestive process in ruminants like cattle, goats, sheep, and deer allow those animals to take a low nutritious product like forage and turn it into a high-quality food source. All animals need a very specific profile of nutrient building blocks to grow and maintain basic cellular functions.  Think of Lego set.  Without all the shapes and sizes, you would be very limited in the types of structures you can build.  The same holds true with fundamental nutrients. Forage does not provide all the basic building blocks needed to create a whole animal.  BUT with the help of microbes and fermentation, that forage is converted to the whole spectrum of basic building blocks.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/aeccb453-0660-4ad3-837b-761f14cf9ece/unsplash-image-nC6ZdM-WeCY.jpg</image:loc>
      <image:title>Blog - Cattle and Methane - The Untold Story. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/42dc4d8b-2d75-4e0a-9e29-af8fcc5c4447/unsplash-image-5B0IXL2wAQ0.jpg</image:loc>
      <image:title>Blog - Cattle and Methane - The Untold Story. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/0095ed2d-6ac3-4f8f-968f-c1dfd62fb12b/gases-by-source-2020.jpg</image:loc>
      <image:title>Blog - Cattle and Methane - The Untold Story. - The Bigger Picture: Methane vs Carbon Dioxide.</image:title>
      <image:caption>There is a complexity here between methane and carbon dioxide that must be discussed when thinking about why cattle are being (unduly) targeted for their role in global warming. Carbon dioxide makes up roughly 81% of the total greenhouse gas emissions, while methane contributes roughly 10%. BUT when looking at their global warming potential (GWP), methane is 28x more potent than carbon dioxide over 100 years or 84x more potent than CO2 over a 20-year period. This means that by targeting methane emissions today, we could see an impact on global warming IN OUR LIFETIME. This is important. Targeting carbon dioxide emissions is important and necessary but it has a much longer term impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/320dd930-e4d4-43e4-9cfa-b7385f244baa/Methane+source+graph_wastemap.png</image:loc>
      <image:title>Blog - Cattle and Methane - The Untold Story. - Debunking the Blame: Cattle Aren’t Super Emitters.</image:title>
      <image:caption>Ok, so methane is important. Cattle are bad. WRONG! Let’s break down the numbers a bit more. As discussed above, methane only accounts for 10% of total greenhouse gas emissions. So, let’s zoom into that 10%. Of that 10%, oil and natural gas contribute 24% and enteric fermentation (methane production from ruminants) contribute to 27%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/104e498e-c3ac-4e90-a154-c1c3164dcee5/LED-Options-sources-enteric-fig-1-768x662.png</image:loc>
      <image:title>Blog - Cattle and Methane - The Untold Story.</image:title>
      <image:caption>Now let’s zoom into that 27% of enteric fermentation.  55% of that 27% represent non-dairy cattle, 18% represent dairy cattle, and the remaining 27% represent other ruminants according to this website. I would argue those numbers are loose and obviously don’t include wild animals like deer. So, when people are talking about the catastrophic effects that cattle have on the environment, please remember we are talking about 73% of 27% of 10% (which is about 2%). I’m going to repeat that again.  We are only talking about 2% of the greenhouse gas emissions come from beef and dairy cattle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/whats-an-mvp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/61e8835a-7536-401f-847d-9b2bf152ae42/unsplash-image-vQTgL07Oyzc.jpg</image:loc>
      <image:title>Blog - What’s a MVP? - No, I don’t mean most valuable player; I mean minimum viable product.</image:title>
      <image:caption>Some people call them prototypes, but that’s not quite it either. A minimum viable product is the bare minimum in functionality that enables a product to be market ready. A prototype on the other hand is a mockup of a product so that your stakeholders, product development team, and users can see what the product could look like and function.  A prototype isn’t market ready.  And I’d argue if it is market ready, then you have a MVP instead.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1723166769254-EK684MSCM01NNVAPHN37/unsplash-image-5Hl5reICevY.jpg</image:loc>
      <image:title>Blog - What’s a MVP? - Why are MVPs important in agriculture?</image:title>
      <image:caption>Product development timelines are long – like multiple years long - in this industry. So when you add product development to business development, regulatory, commercialization and launch, it could easily take 5-10 years to bring a biological to market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/298e27cf-e033-4551-9f91-6238d5668006/unsplash-image-HrFCxo0Go5Y.jpg</image:loc>
      <image:title>Blog - What’s a MVP? - But because companies are amassing data, they THINK they have enough to launch in a broad sense.  But I’m here to say it’s not enough.  I promise you that the cost of 2 years of field trials is still far less than the cost of a failed product launch.</image:title>
      <image:caption>Launching in too many segments too early will nickel and dime you to death. I call this death by inertia. Following the field data just because you have it instead of being intentional about the launch plan is a sure-fire way to deplete your runway before any revenue growth.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/differentiation-vs-economies-of-scale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/edf2d025-6203-4e63-b591-57dc0d632cf7/image-asset.jpg</image:loc>
      <image:title>Blog - Differentiation vs. Economies of Scale - Why Agriculture Needs to Change. - What does success look like in Agriculture?</image:title>
      <image:caption>Over the last decade or so, success has been defined as bigger – more land, more animals, more yield. The goal has been to get bigger and develop more efficient enterprises. The message to producers in any sector of agriculture has been – buy this thing and you’ll get more with less. But at what cost? What is actual success? Are we too zoomed out with our definition of success? Have we unintentionally forced thousands of farmers out of business – which also happens to be a way of life? Have we lost sight of what products are meaningful to the farmer and agriculture in general? I think so. A mentor of mine has been saying a lot lately – we have lost the ability to do an on-farm enterprise analysis. And in part, I think that is because when nothing makes money, why keep doing an enterprise analysis. It will always look terrible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1718991457441-EGJ8BGC8ID9FXDOB4U8T/image-asset.jpeg</image:loc>
      <image:title>Blog - Differentiation vs. Economies of Scale - Why Agriculture Needs to Change. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/5-insights-into-the-biological-market-for-agronomic-crops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/f952a1eb-b1e9-413b-9121-b0b0160e2c8f/image-asset.jpg</image:loc>
      <image:title>Blog - 5 Insights into the Biological Market for Agronomic Crops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/f54d14f6-fd27-4a70-a2e7-803cddff290a/image-asset.jpg</image:loc>
      <image:title>Blog - 5 Insights into the Biological Market for Agronomic Crops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/farmer-first-go-to-market-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/dbaad05b-3012-40b0-9d95-471016d618e7/image-asset.jpg</image:loc>
      <image:title>Blog - Farmer-First Go-To-Market Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/4a1226dd-ccef-493e-838d-9d4ea6f4b9bd/image-asset.jpg</image:loc>
      <image:title>Blog - Farmer-First Go-To-Market Strategy</image:title>
      <image:caption>OK, OK, OK, this is a bit much. Let’s use an example to make my point. Let’s discuss emission reduction technologies. But we need to setup the landscape first.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://wildflower-ventures.com/blog/hire-a-mom</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f1cdf7cb204a2f1d608d70/1713624406747-DOW3DSOM4NKXRJCQ4SC9/image-asset.jpeg</image:loc>
      <image:title>Blog - Hire a Mom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://wildflower-ventures.com/blog/people-dont-hate-meetings-they-hate-shitty-meetings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-09</lastmod>
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      <image:title>Blog - People Don’t Hate Meetings; They Hate Shitty Meetings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://wildflower-ventures.com/blog/category/agriculture</loc>
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